Announcing Our Fresh New PNPS Logo: Conveying Symbiosis with Style!
We’ve hit the refresh button and updated our logo! In order to better communicate our purpose and recharge our outreach efforts, our new logo more effectively conveys the connection between native plants and wildlife in a Pennsylvania context, in one elegant graphic.
A picture tells a thousand words, but how do you best impart those words simply, cleanly, and attractively? PNPS turned to the Pennsylvania State University’s Department of Graphic Design to help us develop a fresh logo that could communicate the essence of our organization: advocating the conservation and use of native plants and, crucially, the understanding that native plants support wildlife, while identifying as a Pennsylvania organization.
Huiwon Lim, Assistant Professor in Graphic Design at Penn State, with an MFA in Graphic Design and MA in Environmental Graphic Design, generously offered his services and those of his student team (Sarah Bodnar, Samantha Chung, Grace Southern, and Lucas Sterrett) to work with us to create a brand-new and improved design, pro bono.
In addition to wanting a logo that could communicate the essence of our organization, we also chose to utilize important but greatly underrepresented species. The graceful curve of a fern, stylized to represent any number of Polypodiopsida, and a correspondingly abstracted moth, adroitly illustrates the natural sustained relationship between native flora and fauna, such as that found between numerous ferns and moths.
Lim and his team took time and care to learn about PNPS, our purpose, our nature, and our needs, and to create and tweak and tweak again until we had the right design.
Lim told us, “Working with a student team of the Penn State Department of Graphic Design for the local community was a very exciting and pleasing experience. This was my first outreach project since joining the department as an assistant professor in Fall 2019. I’m so glad to share the professional experience which I've gained in the practical field over 10 years with our local community as well as with the Department of Graphic Design. This project was an ideal opportunity for students in the design team to learn how designers work in the field and to get professional experience as a designer out of class. We are ready to work further with local community projects and seek more opportunities to do so.”
The conservation of native species and their habitats and the promotion of the use of native plants in the landscape has never been more critical. We hope our fresh logo appeals to greater numbers, and attracts attention to the cause--like a Papaipema speciosissima to an Osmunda-- a moth to a fern.
Watch for new PNPS logo merchandise, with all profits, as always, benefiting education outreach and grants, coming soon!
A picture tells a thousand words, but how do you best impart those words simply, cleanly, and attractively? PNPS turned to the Pennsylvania State University’s Department of Graphic Design to help us develop a fresh logo that could communicate the essence of our organization: advocating the conservation and use of native plants and, crucially, the understanding that native plants support wildlife, while identifying as a Pennsylvania organization.
Huiwon Lim, Assistant Professor in Graphic Design at Penn State, with an MFA in Graphic Design and MA in Environmental Graphic Design, generously offered his services and those of his student team (Sarah Bodnar, Samantha Chung, Grace Southern, and Lucas Sterrett) to work with us to create a brand-new and improved design, pro bono.
In addition to wanting a logo that could communicate the essence of our organization, we also chose to utilize important but greatly underrepresented species. The graceful curve of a fern, stylized to represent any number of Polypodiopsida, and a correspondingly abstracted moth, adroitly illustrates the natural sustained relationship between native flora and fauna, such as that found between numerous ferns and moths.
Lim and his team took time and care to learn about PNPS, our purpose, our nature, and our needs, and to create and tweak and tweak again until we had the right design.
Lim told us, “Working with a student team of the Penn State Department of Graphic Design for the local community was a very exciting and pleasing experience. This was my first outreach project since joining the department as an assistant professor in Fall 2019. I’m so glad to share the professional experience which I've gained in the practical field over 10 years with our local community as well as with the Department of Graphic Design. This project was an ideal opportunity for students in the design team to learn how designers work in the field and to get professional experience as a designer out of class. We are ready to work further with local community projects and seek more opportunities to do so.”
The conservation of native species and their habitats and the promotion of the use of native plants in the landscape has never been more critical. We hope our fresh logo appeals to greater numbers, and attracts attention to the cause--like a Papaipema speciosissima to an Osmunda-- a moth to a fern.
Watch for new PNPS logo merchandise, with all profits, as always, benefiting education outreach and grants, coming soon!